Level 3 Multi-Channel Marketer

1. Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.
    
2. Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
    
3. Use research data to inform marketing decisions, targeting, planning, delivery.
    
4. Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
    
5. Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.
    
6. Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
    
7. Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
    
8. Use the organisation’s customer relationship management system (in-house or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
    
9. Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
    
10. Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
     
11. Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.

The minimum duration for this apprenticeship standard is 18 months.

The completion on of this Apprenticeship Standard will require blended training delivery. IPS will offer our employers and learners a versatile training experience, a flexible approach to employer and learner needs, a mix of virtual and face-to-face visits. Ongoing relationship building and support from a qualified IPS Trainer to help support the Apprentice develop skills and progress the Apprentice portfolio building to prepare the learner for End Point Assessment.